The Noodle House, the hugely popular Asian soul food concept by Sarood Hospitality, is set to celebrate the opening of a brand new branch in JBR with three-days of unmissable activations which will give guests the chance to win delicious dishes and even a free sitting for the night worth up to AED 200.
The new venue is located in the heart of The Walk at Bahar in JBR, one of Dubai’s best-known retail and beach districts, and the official launch will take place on Sunday September 1 with special offers running through to 3rd September. To mark the occasion, every 20th customer through the door will eat for free, up to a maximum amount of AED 200.
Once inside the new branch, all diners will also be able to ‘Spin The Wheel’ (set to be a permanent attraction) on a specially installed interactive screen, a fun activation which will guarantee every contestant a win. The instantly redeemable prizes will range from a mocktail on the house, to a serving of prawn crackers, a complementary Chef’s dessert or a fun ‘Kiai’ martial arts shout-out from the entire kitchen team at The Noodle House!
Stefan Borchardt, Brand Chef of The Noodle House, said: “We are delighted to open our latest branch, a doorstep dining option in a busy and hugely popular destination for residents and tourists alike. The new outlet enables us to share multiple new Asian soul food dishes that are a result of our ‘Asian Soul Tour’ earlier this year serving up authentic flavours and our ‘sticks-hands-spoon’ mantra with an even greater audience.”
The eight new menu items joining the Asian soul food menu include three appetizers (Crispy Seaweed, Asian Soul Tour – a sampler with a selection of Asian staples, and Squid on a Stick); three main courses (Lemon chicken, Blackened Seabass and Tangerine Beef); followed by two desserts (Ondeh Ondeh churros and Mount Pinatubo).
The new restaurant has a capacity of 90 covers. Features include an interactive screen which gives diners the option to take a selfie against branded filters, as we all as a façade with an eight-metre glass frontage, plus integrated video and artwork on internal areas.
Borchardt added: “This year we have already enhanced the customer dining experience through a number of sustainable initiatives and other operational changes such as a safety scheme or our delivery drivers, and I look forward to our new customers experiencing our new approach.”
