Homegrown chef-led QSR concept Max’s All About Chicken, which operates 4 outlets across Dubai and Sharjah, is aiming to double that figure in the UAE in 2020.
The brand, conceptualized by Foodmark in Dubai and Max’s Group Inc., opened 2 more outlets in Mall of the Emirates and Sahara Center this summer, with both already ranking in the top performers in the food courts in which they are housed, according to Rakshak Puri, Head of Operations – Casual Dining & QSR, Foodmark
“Since we opened our first Max’s All About Chicken outlet in Deira City Centre in 2016, we haven’t looked back. The brand identity has been clearly defined and our product range expanded to reflect varied audiences and changing palates and we will continue to innovate as we drive the brand’s growth across the UAE,” he said.
“Add to this the value we promise and you have a winning combination. Sales remain buoyant in all outlets. Our aim is to sustain this momentum here in the UAE and use it to buoy our expansion,” he added. With the successful roll out of the brand in the UAE, Max’s Group Inc. has plans to take the brand to other markets as well.
As the name suggests, Max’s All About Chicken is a chef-led concept specializing in 24-hour marinated, char-grilled chicken combos in a variety of flavors including Peri Peri, Tandoori, Barbecue, Ranch, Korean BBQ and Mexican BBQ to name a few. All combos include a choice of side, drink & home-made rustic artisanal bread. The selection of sides is equally exciting with, French fries, sweet potato fries, rice and green salad making the meal wholesome, complete, healthy and delicious.
“When you take the world’s most popular protein and add authentic flavors made with the best ingredients, you can’t go wrong. Great food, great service and value for money all in one place is what makes Max’s All About Chicken a popular choice for diners of all ages,” added Chef Enrique Suarez Jr., Executive Chef – Foodmark, Landmark Group.
For added convenience, Max’s All About Chicken also offers delivery and take-out directly from the outlets in Deira City Centre, Ibn Batutta Mall and Sahara Centre. It is also available on all major delivery platforms including Talabat, Zomato, UberEats, Deliveroo, Careem.
