Starting today, Hard Rock Cafe® Dubai has thrown its locally developed Dubai Dream Burger into the ring for the return of the Hard Rock World Burger Tour competition, where Cafes around the world compete to have their special new burgers added to the menu. The delicious “Dubai Dream” Burger is available for a limited time only at the Dubai Festival City location, and based on its popularity with guests, has the chance to make it to stardom with a permanent place on the global Hard Rock Cafe burger menu.
Back by popular demand, the Hard Rock Cafe World Burger Tour encourages local Cafe team members to show off their creativity and culinary skills by submitting unique burger recipes that elevate the classic, fan-favorite meal. The “Dubai Dream” Burger is the brainchild of the culinary team at Hard Rock Cafe Dubai and the inspiration behind it comes from the diverse cultural influences and culinary traditions found in Dubai.
Dubai is known for its vibrant and cosmopolitan atmosphere, where people from all over the world live & work together to create a melting pot of flavours. The combination of traditional Middle Eastern flavours with contemporary elements, such as the use of feta cheese and arugula, adds a unique twist to the classic burger, making it a “dream” creation that captures the essence of Dubai’s dynamic food scene. Featuring two smashed and stacked burgers, seasoned with aromatic Arabian spices and seared medium well, a symphony of Feta cheese, arugula leaves, vine ripened tomato, crisp cucumber slices and creamy tahini sauce, it celebrates the cultural diversity and vibrant spirit of Dubai, making it a delicious representation of the city’s culinary landscape.
“As a global brand, we draw inspiration from the communities, music, entertainment fans and travelers we serve to create truly memorable experiences at each of our locations, from our curated memorabilia collection to our Cafe menus,” said Elena Alvarez, Senior Vice President of Marketing and Partnerships at Seminole Gaming and Hard Rock International. “By providing our incredible local team members the platform to share their tastes and creativity in the kitchen, we’re bringing delicious one-of-a-kind burgers from around the world to Hard Rock and burger fans alike so they can help us pick our World Burger Tour champion.”
“We’re so excited to offer the “Dubai Dream” Burger to our Dubai guests as we pay homage to the UAE heritage and work to bring home a win in our World Burger Tour competition,” said Vatche Yacoubian, General Manager at Hard Rock Cafe® Dubai. “We invite all locals and visitors alike to enjoy this new burger and support our team as we vie for our rightful place on the Hard Rock Cafe menu.”
Community members who want to show their support for their local Hard Rock Cafe can visit www.cafe.hardrock.com for participating locations and timing. Participating Hard Rock Cafes will host community events and activations to taste test their winning burger, meet the culinary talent, and more.
Media Contact:
Sally Tiffany – Cooray (Sales Manager Hard Rock Cafe Dubai)
sally@hardrockdubai.ae
Cristina Lopes (Director of S&M Franchise Cafes worldwide)
Crisitna.Lopes@hardrock.com.
