WHO:
Hard Rock Cafe Dubai announces the global launch of Unity by Hard Rock™, a one-of-a-kind loyalty program for Hard Rock International guests across the country, that rewards members for doing the things they love across the portfolio of more than 200 locations including hotels, casinos, cafes and Rock Shops around the world.
WHAT:
The global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch and more. Unity Points may be earned and redeemed at Hard Rock Cafe Dubai where guests can admire memorabilia from Shakira, and dine on our Legendary Steak Burgers as well as on their travels around the world to Hard Rock properties such as our flagship Seminole Hard Rock Hotel & Casino in Hollywood, Fla, the gorgeous Hard Rock Hotel Marbella in Spain, the original Hard Rock Cafe in London, and our Rock Shop in New York’s Times Square.
WHERE:
Unity by Hard Rock benefits can be used at more than 200 participating locations across the Hard Rock portfolio:
- At Hard Rock Hotels including city and resort properties, guests enjoy year-round special member-only rates and exclusive benefits. When booking on official Hard Rock sites, member hotel stays are enhanced with discounts by tier at select restaurants and merchandise, plus a choice of exclusive amenities when arriving at hotel check-in. To kick off the Come Together campaign, Unity members gain exclusive early access to the “Summer Together” offer presale, including up to 30% off participating hotel stays of 2 nights or more and complimentary breakfast for two, when they book between May 15 and May 31, 2024. The Summer Together offer continues with a main sale May 31 through August 31, 2024.
- At Hard Rock Cafes, birthdays are even sweeter with a free dessert each year. Icon and X members enjoy premiere restaurant seating and X tier receives complimentary access to live music events at participating locations.
- At Hard Rock Casinos and Hard Rock Hotels & Casinos, loyal guests get special member-only rates when booking hotel stays on official websites with the best rate guarantee, along with complimentary gifts with qualified play and other benefits for different membership tiers.
- On Hard Rock Games, Unity members will enjoy Tier Credits and Unity Points with virtual goods purchase across online classics including Hard Rock Blackjack & Casino and Hard Rock Jackpot Casino, as well as the Hard Rock Adventure app. Hard Rock Jackpot Casino also offers a tiered daily coins bonus multiplier for different Unity membership tiers and free high-limit room access for Icon and X tiers.
- At Rock Shops, members will earn Unity Points and Tier Credits on qualifying purchases of clothing, decor, instruments and other merchandise from various music and partner collections in stores and online at shop.hardrock.com.
- Hard Rock and Seminole Gaming also recently embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club anytime they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.
HOW:
Hard Rock is showcasing how its global experience for music, entertainment, travel and gaming fans is more inviting than ever for Unity members and guests alike with a multi-million-dollar “Come Together” campaign that begins today, starring global soccer and cultural icon Lionel Messi; GRAMMY®-nominated multi-platinum singer/songwriter Noah Kahan; EGOT-winning critically acclaimed, multi-platinum artist and producer John Legend; and GRAMMY® Award-winning global superstar Shakira. The spot features The Beatles’ classic song, “Come Together,” recorded exclusively by Kahan for the project.
To highlight the company’s connection to incredible entertainment and travel, Hard Rock is also giving Unity members even more ways to get once-in-a-lifetime travel and entertainment experiences through Come Together Experiences, an international sweepstakes series that will offer amazing opportunities throughout the year, including trips to New York City to see Noah Kahan in concert and getaway to the Maldives for a tropical vacation.
To watch the spot and get more information about how to enter the sweepstakes, visit unity.hardrock.com/come-together.
HARD ROCK CAFE DUBAI QUOTE:
“We’re so excited that Hard Rock Cafe Dubai guests can now earn and redeem points with us anytime they shop or dine. We hope our global Unity by Hard Rock loyalty program will encourage our fans to keep coming back to enjoy Live music and visiting Hard Rock locations around the world during their travels, knowing they can continue to get benefits for doing what they love.”
