Feels by the Beach, Founded in 2020 by Mohamed Matar Al Falasi and Dubai’s first local specialized juice bar and kitchen located behind Sunset Mall in Jumeirah, announced its ‘Three Pillars of Ramadan’ campaign, which consisted of various specials, weekly complimentary wellness classes, and a ‘give-back’ CSR initiative.
The ‘Three Pillars of Ramadan’ was a testament to their unwavering dedication to their customers’ wellbeing. The juice bar and kitchen whipped up Ramadan Specials, which consisted of the Vegan Cookie Swirl and Oats Energy Smoothie, ‘Dukkan Gets Fit Collab’, offered customers mobility classes every Thursday, and running classes every Sunday, and finally a giving back initiative which consisted of Feels by the Beach taking a drive around Jumeirah to provide people with surprises and spread positive energy. Feels by the Beach committed to helping people feel their best in Ramadan and supported them in living a healthier life.
Founded in 2020 by visionary Mohamed Matar Al Falasi, the concept of Feels by the Beach revolves around a simple yet powerful idea: to offer nutrient-packed and delectable dishes that embody a clean and natural taste. With a passion and a strong commitment to health and well-being, the restaurant goes the extra mile to ensure that all its offerings – from the mouth-watering entrees to the freshly pressed juices – are free from preservatives and artificial sugars. By prioritizing the quality of ingredients and the authenticity of flavors, Feels by the Beach has become a trailblazer in the culinary scene, redefining the way people think about food and nutrition.
One of the highlights of Feels by the Beach’s Ramadan offerings was the launch of two menu items: the Vegan Cookie Swirl and Oats Energy Smoothie. The items were dairy-free, vegan, and had no added sugar, which made them the perfect light and tasty snack for Suhoor or after Iftar. The items were high in fiber, provided sustained energy, and kept individuals feeling satisfied throughout the day. By choosing a dairy-free smoothie, individuals can reduce their intake of these harmful fats and enjoy a healthier snack. The oats in this smoothie are high in fiber, which can help to reduce cholesterol levels, improve digestion, and keep you feeling fuller for longer. The combination of oats and the natural sugars in the vegan cookies provided a sustained source of energy which made it a perfect snack for those looking to maintain their energy levels during the day or for those who are fasting.
To promote physical wellness, Feels by the Beach collaborated with Dukkan Media on their Dukkan Gets Fit initiative. They hosted mobility classes by the beach every Thursday and running classes every Sunday. Feels by the Beach also presented challenges to the participants of every running class, where winners received free items or vouchers. Participants of the mobility classes did not leave empty-handed, as they were provided with the option of Feels by the Beach Homemade Granola or Homemade Almond Butter as giveaways. In addition, Feels by the Beach took drives around Jumeirah to provide people with surprises and spread positive energy.
As part of its efforts to promote healthy eating habits among children, Feels by the Beach distributed Ediya vouchers in Dubai and Abu Dhabi during Eid. These vouchers enabled children to redeem a wholesome meal at the juice bar and kitchen, encouraging them to make healthier food choices and adopt a nutritious lifestyle. Feels by the Beach is the perfect place to enjoy delicious and healthy treats. With a commitment to using high-quality, natural, and clean ingredients, Feels by the Beach offers a unique and refreshing approach to healthy living. Visitors were able to visit Feels by the Beach and participate in the community’s commitment to living a healthy and active lifestyle during Ramadan.
