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Dubai’s Favorite Burger Joint, Pickl, Announces New Ramadan-Inspired, Limited-Edition, Vimto-Flavored Shake And Ice-Cream Sando And “Is It Pink, Or Is It Purple” In-Store Activation

The holy month of Ramadan is upon us and what better way to celebrate with your friends and family than with two new, limited-edition, sweet treats inspired by the popular Ramadan flavor; Vimto. Known as a Ramadan family favorite for nearly a century and deeply rooted in the Khaleeji heritage, Vimto tends to be a staple beverage across most homes during the holy month.

To level up this Ramadan by adding a unique twist, the award-winning burger restaurant has introduced its first-ever Vimto flavored Gooder Shake, and Vimto Ice-Cream Sando to offer residents the ultimate indulgence, while curing their Vimto craving. Further adding to the Vimto experience, and in true Pickl fashion, the restaurant has gone one step further, by adding an in-store activation to help decide “is it pink, or is it purple”. With every Vimto Sando or Shake order, diners will receive a token and are invited to partake in the “big decision”; whether Vimto is pink, or purple, patrons can help Pickl decide by placing their token’s in the voting box in-store, then sit back, relax and await the big announcement.

Is It Pink? Is it Purple? It’s A New Ice Cream Sando! 

Whether it’s to cool down in the heat, or to satisfy a late-night sweet-tooth, Pickl’s newest Vimto-flavored ice cream is a Ramadan “must-have”. Friends and family who dine-in at the home-grown restaurant can now enjoy a perfectly portioned fried slider bun topped with Vimto syrup and cinnamon sugar. Available across all locations for 30 AED.

Is It Pink? Is It Purple? It’s A New Gooder Shake! 

In the mood for some Vimto juice? Why not do yourself a favor and add a Vimto flavored milkshake to your dine-in or delivery order. Patrons can expect to enjoy a generous Vimto-flavored ice cream shake, topped with whipped cream, Vimto syrup, and crushed Parma Violets- making the perfect treat to end the day on a sweet note. Available across all locations for 35 AED.

The legendary, home-grown burger restaurant continues to prove its mantra; “Fresh. Fast. Food.” by always freshly preparing its food in-house every day. The two new menu items will be available to enjoy throughout Ramadan across all seven dine-in locations, including Time Out Market, plus the shake is also available on delivery with Deliveroo.


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