
Fresh from its launch, Yumi (yoo-me), one of the region’s vegan brands, is making healthy, sustainable and affordable plant-based meals accessible to everyone. Founded by Imad Atwi, an entrepreneur based in the UAE whose passion for environmental sustainability and social responsibility aims to make going vegan easy for everyone. Veganism is now on the rise in the region, and research predicts that it will continue to grow. According to Global Data, the value of meat substitute products has risen from $8.2m to almost $12m in 2019. It is forecast that this figure will grow to $15.1m by 2023 in the UAE (Global Data, 2019).