The global hospitality firm, The h.wood Group is announcing they will be expanding their famous reservations-only restaurant concept, The NICE GUY to Dubai, in partnership with MKIA Hospitality, and is set to open its doors in Dubai’s Emirates Towers this Autumn. Reflecting a similar cozy vibe as the West Hollywood’s flagship, The NICE GUY Dubai’s restaurant and lounge aesthetic will stay true to the original nostalgic decor paying homage to the decadent era of Mafia bars and restaurants, in addition to a romantic lit outdoor extended patio terrace. The Nice Guy Dubai will follow suit as the hottest reservations-only destination, complete with their classic Italian cuisine for lunch and dinner, including signature menu items and crafted cocktails, while dining hours transition into nightlife with live entertainment and DJ sets.
“The emergence of The Nice Guy in the region has been nearly 3 years in the making” says Co-Founder of The h.wood Group, John Terzian. “The original concept from LA was our first venture into a restaurant/lounge concept, which, having explored the F&B scene in Dubai, we strongly felt would be a breath of fresh air for our clientele in the Middle East. The Nice Guy marks the first step into organic construction for The h.wood Group which is juxtaposed with a fun and upscale lounge atmosphere ideal for the Dubai nightlife and dining scene.”
“We approached The h.wood Group team after spending years following their success and the power behind the name ‘The Nice Guy.’ Not to sound cliché but there was something about the name that instantly clicked, and I knew it was exactly the venue that Dubai needed. My main goal working with the team in LA is to maintain the vision of The Nice Guy brand,” says managing Partner and Co-Founder of MKIA Hospitality, Mohammad Irshaid. “Therefore, when it came to creating the Dubai venue, we have worked to keep the same layout and design elements from the establishment in LA.”
Culinary Operations Director of The h.wood Group, Michael Teich comments, “We have revamped the menu especially for Dubai but will keep the essence of The Nice Guy LA by bringing fan favorites from overseas for our exclusive guests at The Nice Guy Dubai to experience. Historically, our menu takes guests back to a time when gathering to eat and drink was the foundation for a great night on the town. So, we curate the menu by turning classic foods on its head. Expect the unexpected at The Nice Guy.”
The NICE GUY Dubai’s menu works to reinforce the restaurant’s culinary ambiance with classic Italian dishes from the West Hollywood venue. Diners can expect distinctly Italian plate offerings with a unique LA stamp such as Lobster Pizza, Kale Salad, Cacio e Pepe, and Margherita Pizza. A special late-night menu is sure to please the after-hours crowd, who can tuck into Truffle Fries, Blue Crab Arancini and the NICE GUY Burger, while indulgent craft cocktails will also transport to Dubai with their iconic names such as The Jojo, The Spicy Siena, and Drake’s Spritzer.
The NICE GUY Dubai joins the impressive collection as the 2nd outpost of the brand, created by Los Angeles-based restaurant and hospitality masterminds, The h.wood Group, who’s portfolio includes the forthcoming The NICE GUY Aspen, world-renowned supper club restaurant, Delilah in Los Angeles and Wynn Las Vegas; Sant’olina at The Beverly Hilton; smoked BBQ meats at SLAB; theatrical nightclubs Bootsy Bellows and Poppy; 60’s inspired music venue The Peppermint Club; SHOREbar Santa Monica, and lush rooftop lounge, Harriet’s at 1 Hotel West Hollywood & Toronto.
The NICE GUY Dubai
Location: Ground Floor, Emirates Towers Blvd.
