Sun-seekers and beach-lovers will rejoice with the news that the beloved social spot, Sho Cho, has upgraded to include the new The Beach by Sho Cho. Debuting from 2ndMarch, just in time for the idyllic weather The Beach by Sho Cho is a beachfront dining concept, perfect for a sun-drenched beach day experience at a picturesque location. With entry fees at AED 250 per person and AED150 redeemable, The Beach by Sho Cho promises to deliver guests a more elevated and memorable experience than ever before.
A new beach-based addition to the iconic dining destination in Dubai Marine Beach Resort, The Beach by Sho Cho is an outdoor restaurant, lounge and beach club with a difference, promising day to night hedonism in a stunning location. With longer opening hours, new menus and new weekly promotions, The Beach by Sho Cho is a place for those who want to chill, drink and dine in a spirited atmosphere. The sun-soaked spot promises chic vibes and a chilled yet playful atmosphere with an upbeat soundtrack from a roster of live DJs and performers.
First opening in 2000 as Sho Cho, the venue has earned a formidable reputation amongst the city’s movers and shakers for its upbeat entertainment, innovative Japanese cuisine and expert mixology. The venue has played host to some of the city’s most vibrant and decadent celebrations from sun-drenched brunches to sundowner rituals and late-night soirees. The new concept is a restaurant, lounge and beach club, where guests can kick back from the comfort of plush sunbeds, outdoor tables and lounge seating. A vibrant menu of Japanese classics will be served, including timeless classics such as Rock Shrimp Tempura and innovative new favourites including the new range of Bao Buns and Bento Boxes. Perfect for lunch, dinner or beach-side grazing these include the palate-pleasing Chicken Teriyaki bento box with salmon, ebi, kingfish sushi, california maki, tempura combo, mixed greens and steamed rice in addition to the Beef Bao with sliced tenderloin beef, mixed greens, onion rings, cucumber, pickled ginger and smokey teriyaki sauce, to name a few.
Visitors will delight in a new programme of weekly events and promotions, more details of which will be announced in the coming weeks. With extended opening hours from 10am to 1am Monday to Thursday, and 10am and 3am Friday and Saturday, The Beach by Sho Cho is set to be the ideal destination to savour sun-soaked days and glittering nights, seven days a week.
See list of new weekly listings below:
Daily Entry
Day: Monday – Sunday
Time: from 10am
Offer: AED 250 for beach access and entry with AED 150 redeemable on food and beverages
Lunch Menu
Day: Monday – Sunday
Time: 11am – 5pm
Offer: A la carte with prices starting from AED 42 for main courses
Ladies Day
Day: Wednesday
Time: 11am – 5pm
Offer: AED 185 for beach access and entry, soft drinks and set menu / AED 250 for beach access and entry, house beverages, selected cocktails and set menu
Ladies Night
Day: Wednesday
Time: 7pm – 11pm
Offer: AED 155 for set menu and house beverages
Sushi Night
Day: Thursday
Time: 7pm – 11pm
Offer: AED 175 for unlimited sushi / AED 225 for unlimited sushi and sake or wine
Weekend Brunch
Day: Saturday
Time: 12pm – 6pm
Offer: AED 395 for house beverages and set menu / AED 295 for soft beverages and set menu
For further updates, visit The Beach by Sho Cho Instagram page @shochouae
