As Shake Shack®, New York’s favorite burger, celebrates ten years in the Middle East, it is taking the party home to its fans. This Ramadan, Shack Fans who can’t gather at their favorite burger restaurant can enjoy Shack Goodness at home. The innovative,delivery exclusive from Shake Shack brings premium-quality Shack classics made of 100% all-natural Angus beef or chicken, for a delicious iftar at home with family and friends.
Over the past decade, Shake Shack has opened over 40 stores across the Middle East and even expanded into Turkey and the UK. Currently, Shake Shack Middle East family has over 900 team members and is growing by expanding into new locations, the latest of which has been First Avenue Mall – Motor City, with future Shack openings planned in 2021.
Despite the competitive burger scene in the Middle East, Shake Shack has held its position as a firm favorite with burger lovers. Consistently delivering a great Shack experience to its Shack Fans, adapting to changing conditions by collaborating with more home delivery aggregators, offering curbside pickup and launching Click & Collect service through which guests can order in advance and collect their food at a time convenient to them, Shake Shack continues to consolidate and grow its ardent fan following.
Celebrity chef Danny Meyer opened the Shake Shack hot dog stand back in 2001in New York City as part of an effort to revitalize Madison Square Park. Fast-forward10 years to when the brand opened its first-ever Middle East Shack on April 7, 2011at Dubai’s Mall of the Emirates–an immediate success with huge lines of excited guests and five-figure daily sales numbers. This was the brand’s first expansion outside of USA, and due to that was able to launch limited-time menus that were exclusive to the region.
And now 10 years later, in 2021, Shake Shack continues to deliver on its mission to Stand for Something Good with its staunch support of local talents through its Art Collaboration initiative in Bahrain, UAE and KSA, and as a participant in local events, champion of community initiatives and cultural events such as RedFest and SoleDXB. In its tenth year of Middle East operations, Shake Shack continues to lead with hope, while acting on reality, and working hard to continually delight its customers.
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